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Interested in hearing more about the program?

Join a workshop below, or watch one of our workshops series to help you ideate, build a strong team, and get inspired.

Information Sessions for 2021 Challenge

We have hosted a number of Info Sessions which includes all the details of the 0-1 Challenge such as what it is, some exciting new updates, how to apply as well as some bonus content.


Idea Development Workshops for 2021 Challenge Recordings

Watch our workshops below!

6 Pieces of Free Advice by Simon Bichara Thursday 5th August 11:00-12:00 EST

Learn about the most common mistakes made by first-time entrepreneurs and how to avoid them.

Watch Here


Ideation & Creativity Part 1 Tuesday 10th August 10:00- 11:00 EST

Generate new business ideas through creative ideation and learn how to validate them in the market.

Watch here


Storytelling by Simon Bichara Thursday 26th August 11:00-12:00 EST

Examine how to make your stories compelling and how to deliver a great pitch.

Watch here


Intrapreneurs Dialogue Thursday 2nd Sep 10:00- 11:00 EST

Hear from some of your colleagues about their experiences participating in the 0-1 Challenge

Watch here


Info session with Cambridge University Tuesday 14th Sep 11:00-12:00 EST

Hear from the professors at Cambridge University on what to expect in their workshops during the program.

Watch here


Program Info Workshop & Business Idea Tips

The Program Info Workshop will be held in July & August and where we go through details about the program including the timeline, selection criteria, and a lot of reasons to apply! The sessions will be live but if you are unable to join, we will have a recorded session for you to watch.

Watch it here now!

Skills Lab 1 : Generating a New Business Idea through Creative Ideation

The Ideation & Creativity Workshop Part 1 will focus on how to generate a business idea, we will share tips, tricks, and tools on how to get to an idea that you are passionate about! If you want a copy of the presentation we used, please send us an email.

  • How you can use creative ideation techniques to identify potential business ideas,
  • How to create problem statements conduct effective brainstorming sessions
  • How to create a solution statement for your idea and articulate it in 10 seconds


Watch the recording here

Skills Lab 2 : How to validate your idea

So you have a very interesting problem you would like to solve for customers and a new business idea as a solution. In this workshop, we will look at validation techniques in order to find out whether your business is viable in the market

In Skills Lab 2, you will learn:

  • How to identify your customer segments
  • How to ask unbiased questions
  • How to interpret data into meaningful insights

Watch it here

Info Session with Cambridge University

This year, Sumitomo Corporation and L Marks have partnered with Cambridge University Judge Business School to provide exclusive workshops on entrepreneurial topics during the Program Live phase to teams that make it through. In this session which is open to all employees in the Americas region, the professors will explain what to expect in those workshops and you will have the opportunity to ask any questions.


Watch it here

Intrapreneur Dialogue

We were joined by past participants of the 0-1 Challenge across the Americas to talk about the struggles and proud moments during the program for an Intrapreneur Dialogue to kick off this years challenge.

If you have questions, please reach out to L Marks.

Watch it here

The Art of Storytelling

Entrepreneurs are always weaving castles in the air, telling stories to investors, customers and employees. In this session, hosted by Simon Bichara, you will examine how to make your stories compelling and create your own reality.

Watch it here!


6 Pieces of Free Advice

In this session, hosted by angel investor and mentor Simon Bichara you will look at the most common mistakes first-time entrepreneurs make with examples and crucially how to avoid those when building your new business ideas.

Watch it here now!

Book a 1-on-1 Consultation with L Marks

L Marks offers unlimited consultations to everyone who would like to participate in the program!

Please schedule your call with us if you:

  • don’t have an idea yet
  • have a problem or challenge but doesn’t know how to convert it to the idea
  • have an idea and would like to make the best application
  • have questions about the program or the application process

We will guide you through every step of the application and make sure to steer you in the right directions in order to make your application stand out!

Please email us at: